For years, specialty coffee has been stuck in the dark roast paradigm - roast coffee beans until they are dark and oily, brew the coffee and then add sugar and cream to kill the taste. Even better add sugar, cream, flavoring, give it a fancy Italian name and sell it for $6.00. Fortunately, coffee roasters are learning that while you can sell over roasted coffee to all of the customers some of the …
coffee roast
“What Color is Your Coffee Roast” by Karen Paterson
Visitors to the Hula Daddy Kona Coffee plantation ask us do we have dark roast, medium roast, or light roast. The answer in each case is “It depends on what you mean by dark, medium or light roast.” There is no standard definition for coffee roasts. One roaster's french roast is another roaster's medium roast. In most cases, the roast name on the package is the marketing name that the roaster …
“What Color is Your Coffee Roast” by Karen PatersonRead More
